Our Content Carries the Simple Messages of Connection and Enlightenment packaged into Stories that Matter.

Our vision for storytelling transcends traditional media, as we embrace the ever-evolving technological capabilities for engaging stories.  For example...

We carefully work with the client to identify the niche market for the product or content.  Then we research the target demographic, including both current fans and potential audiences to identify the best platforms for extended narrative. A holistic, targeted marketing strategy is prepared based on the data.

1. Development Brainstorming

The As branded content continues to prove that audiences crave developed stories with strong continuity, our approach to enhancing any brand's bottom line is simple: build and engage fans before the launch of a film, series pilot, or book.

2. Story Architecture &
Marketing Strategy

The extended narrative is designed around the client's flagship storyline or product launch. Once the ideal platforms are identified, the back end systems, including websites, social media accounts and CRM tools and Analytics software are put into place. Elements of the story are then primed for specific platforms based on demographic engagement analytics.

3. Digital Storytelling

Once the content has been created, the cultivation of a crowd is the essential next step in preparation for launch.  Ancillary content with world-building story elements are used as hooks for a growing audience. Consistent content is released on select platforms and relationships with top DSP and CRM companies help us reduce costs associated with ad buys. A loyal crowd of followers and fans are funneled to your media and more data is collected about the audience.

4. Main Content Launch
Film/Series Premiere Brainstorming

In the days and hours leading up to the primary content launch, fans are engaged with "maximum impact" events tying into the major storyline of the launch.  Viewers are treated to sneek peaks of main elements of the flagship film, series, or book through events that accentuate the main plot.  With a built in audience, the launch is primed for higher sales.

The Clock is Ticking on 30-Second Spots

"Top broadcasters agree. On 21st Century Fox’s quarterly earnings call last week, Chief Operating Officer Chase Carey told analysts “Clearly we’re going through a transition. Advertisers, without doubt, have more choices, they want more flexibility. In some ways you could say the upfront we’re about to go into, while important, is probably a bit of an antiquated practice, given where the world is heading." - The Wrap

The Rise Of The Corporate Transmedia Storyteller

"The reality is, however, that organizations need to do more than just unleash their subject matter experts en masse. They need to activate them in multiple channels at once and equip them in how to create a compelling narrative–an emerging set of skills called Transmedia Storytelling.

How Transmedia Made LEGO the Most Powerful Brand in the World

“[LEGO] scores highly on a wide variety of measures on Brand Finance’s Brand Strength Index such as familiarity, loyalty, promotion, staff satisfaction and corporate reputation. LEGO is a uniquely creative and immersive toy; children love the ability to construct their own worlds that it provides. In a tech-saturated world, parents approve of the back-to-basics creativity it encourages and have a lingering nostalgia for the brand long after their own childhoods. The LEGO Movie perfectly captured this cross-generational appeal. It was a critical and commercial success, taking nearly US$500m since its release a year ago. It has helped propel LEGO from a well-loved, strong brand to the World’s most powerful.” - AWN