Join The Transmedia Revolution
Our Content Carries the Simple Messages of Connection and Enlightenment packaged into Stories that Matter.
Our vision for storytelling transcends traditional media, as we embrace the ever-evolving technological capabilities for engaging stories. For example...
Ancient Egypt Mystery Schools
As part of the Adept Initiates movement, the digital series takes viewers on an immersive experience through historical records lost to time and hidden agendas. Hosted by Anyextee, this virtual tour takes viewers on a quest for the secrets to unlocking higher consciousness, by exploring the mystery traditions thought to be rooted in Ancient Egypt.
What long forgotten mysteries remain hidden in the misunderstood symbols of our planet's greatest civilizations?
Egypt Through the Glass Shop
In this feature length documentary, follow the harrowing story of a young entrepreneur and talented glass blower who sets up shop in Cairo and finds himself trapped there during the civil unrest that evolved into the Arab Spring.
The film is a first hand account of the Egyptian Revolution through the eyes of this young American glass-artist, who shares his unique gift with the people of Egypt. We explore this story and draw comparisons to the history of Alchemy in the land of Ancient Egypt.
Harvest Season: THC
Harvest Season: THC (The Higher Consciousness) is an investigative feature length documentary examining the cannabis grower culture and the medicinal properties of this controversial plant.
Could this highly stigmatized, ancient plant hold the key to overcoming the major problems that challenge Humanity’s health and longevity?
Immerse yourself in the grow culture of Cannabis Cultivation and watch us Smoke Out the Truth.
Four Steps to Creating a Franchiseable IP
We carefully work with the client to identify the niche market for the product or content. Then we research the target demographic, including both current fans and potential audiences to identify the best platforms for extended narrative. A holistic, targeted marketing strategy is prepared based on the data.
1. Development Brainstorming
The As branded content continues to prove that audiences crave developed stories with strong continuity, our approach to enhancing any brand's bottom line is simple: build and engage fans before the launch of a film, series pilot, or book.
2. Story Architecture &
The extended narrative is designed around the client's flagship storyline or product launch. Once the ideal platforms are identified, the back end systems, including websites, social media accounts and CRM tools and Analytics software are put into place. Elements of the story are then primed for specific platforms based on demographic engagement analytics.
3. Digital Storytelling
Once the content has been created, the cultivation of a crowd is the essential next step in preparation for launch. Ancillary content with world-building story elements are used as hooks for a growing audience. Consistent content is released on select platforms and relationships with top DSP and CRM companies help us reduce costs associated with ad buys. A loyal crowd of followers and fans are funneled to your media and more data is collected about the audience.
4. Main Content Launch
Film/Series Premiere Brainstorming
In the days and hours leading up to the primary content launch, fans are engaged with "maximum impact" events tying into the major storyline of the launch. Viewers are treated to sneek peaks of main elements of the flagship film, series, or book through events that accentuate the main plot. With a built in audience, the launch is primed for higher sales.
WHY A TRANSMEDIA APPROACH?
TRADITIONAL MEDIA MARKETING IS DEAD
TRADITIONAL MEDIA MARKETING IS DEAD
"Top broadcasters agree. On 21st Century Fox’s quarterly earnings call last week, Chief Operating Officer Chase Carey told analysts “Clearly we’re going through a transition. Advertisers, without doubt, have more choices, they want more flexibility. In some ways you could say the upfront we’re about to go into, while important, is probably a bit of an antiquated practice, given where the world is heading." - The Wrap
"The reality is, however, that organizations need to do more than just unleash their subject matter experts en masse. They need to activate them in multiple channels at once and equip them in how to create a compelling narrative–an emerging set of skills called Transmedia Storytelling.
“[LEGO] scores highly on a wide variety of measures on Brand Finance’s Brand Strength Index such as familiarity, loyalty, promotion, staff satisfaction and corporate reputation. LEGO is a uniquely creative and immersive toy; children love the ability to construct their own worlds that it provides. In a tech-saturated world, parents approve of the back-to-basics creativity it encourages and have a lingering nostalgia for the brand long after their own childhoods. The LEGO Movie perfectly captured this cross-generational appeal. It was a critical and commercial success, taking nearly US$500m since its release a year ago. It has helped propel LEGO from a well-loved, strong brand to the World’s most powerful.” - AWN